Multiple choice: which percentage base to use?
Multiple choice questions where the respondent may select more than one answer are commonly used in surveys. How should the responses to such questions be presented in a table? In...
Trees that grow from tables
When stepping outside the domain of distributive and descriptive statistics for individual variables, we usually take interest in correlations between variables.
The Marimekko chart or analytical patchwork
What data can we show on a regular bar chart? How many variables can we use? For those who answered ‘not enough’ the Marimekko chart may be the answer.
Cross-selling and tables
What combination of products frequently end up in a shopper's basket? What services are usually bought together by consumers?
Crosstabs as charts: introducing the Contingency Map
Tabular presentation is one of the most universal reporting techniques.
How to change how we think about visualization?
When presenting results, we often employ various types of charts that best suit the data. We want the presentation to be captivating.
